The Great Hindinol Scam

Anyone who wants to understand what modern perfumery is all about should get a sample of Hindinol.

Smell it and experiment with wearing it in different settings. The easiest thing to do is to simply put some on a test strip and let it sit in the room and go about your day. Then later when you walk back into the room, you’ll know what I’m talking about…

After this experience, you’ll quickly realize there’s a Hindinol pandemic in full swing. You’ll smell waves of Hindinol even when you think there’s none there; phantom whiffs hit you as if out of nowhere.

But it’s not from nowhere.

It’s everywhere.

Once you’re familiar with its smell, you’ll pick it up when people cross the street, when you pass anyone who wears mainstream designer perfumes or when you take a spray of just about any niche oud perfume.

Hints of Hindinol will come at you from three miles away and the smell will haunt you. It’s one of those things you can’t undo. Just like someone who has smelled Black Agar (probably the most popular synthetic oud, and the defining note in many famous oud perfumes) can never think of ‘oud’ perfumes the same way again.

When you’ve smelled Hindinol, you’d also become familiar with a host of the other -ols — Tobacarol, Ambrinol, Civettol, etc. They all have this cloyingness in common and it’s that cloying smell you encounter everywhere.

Like nitro musks, the different -ols start off with minor nuances (meant to convey toboacco or citrus, for example), but end up the same. That’s why the drydowns of so many perfumes smell practically identical. The one may be built around Hindinol and the other Tobacarol, the one may contain Musc XIU-7 while the next contains Galxaolide which creates the illusion of uniqueness in those initial spritzes. But inevitably they all collide in a monotone drydown where you can hardly tell which one is which.

These happen to be the same ingredients that have monster projection. That’s why 10 people across the street may be wearing distinct perfumes but by the time those fragrances reach you any trace of natural aroma molecules stays that side of the street while you’re left to deal with the onslaught of -ols that makes their way across – and you smell the same thing x 10!

Just like I wouldn’t normally advise anyone to sample different laundry detergents, I would never recommend you actually try a sample of Hindinol or its kin were it not for the flipside of the story…

• While the smell may haunt you, you’d have acquired an intense and profound appreciation for the type of perfumery we pursue.
• You’d have a far greater understanding of what exactly gives mainstream perfumes their beastly performance and never ending silage.
• You’ll be able to identify the projection monsters out there and call them out despite their fancy names.

Most of all, you’ll have a brand new appreciation for authentic musk and ambergris, real jasmine and tuberose, bourbon vanilla, Hindi oud and mandarin, real musk and ambergris because you know that Jasmophore and Methyl Tuberate, Black Agar, Musc X, Ambrinol, Hindinol, and Civettol reflect nothing at all of the beauty or richness of the scents these synthetics piggyback on.

Or, you can simply compare any of our deeply rich, artisanal perfumes to anything available in department stores (or even “niche” perfume houses) and see for yourself.

* Our exposé against monster projectors will continue, so stay tuned for our next installment…

Until then, also check out:

• Monster Projection & Heavenly Grace: Our exposé on the monster projection of simplistic synthetic perfumes and how of intimate, complex organic scents are more healing to your mind, body and soul. 
• Fera – Eau de Parfum: Who actually wants monotone, linear synthetic civet in their perfumes? Although we have used natural civet in a number of our perfumes, Fera is our first civet-headlining perfume. It spotlights civet by letting it do what it does best: hook up with and naturally transmute the aromatics it works wonders with. Experience a whirlwind of olfactory rapture with a deeply, naturally animalic allure that is hardwired in our DNA.