About EO

There’s niche fragrance, and then there’s Ensar Oud…

People thought I was crazy. 

Who spends that kind of money and time on fragrance? 

Who travels the world in pursuit of the purest oud oil, finds it, and insists they’ve got to produce it themselves to attain the quality they really want? 

Who has flown over 1,501,800 km with raw materials in tow to distill unprecedented oud oils?

Who has personally spent millions of dollars out of pocket to produce the most exquisite aromatics in the world? 

I’ve been perpetually chasing higher degrees of quality, purity, and excellence my whole life. 

In 2004 I made my pursuit of fine fragrance official by registering for trade in New York. 

Oud had opened my eyes, it stirred my soul and moved me. 

But the more ouds I experienced the more I recognized the generic facets and synthetic additives. And the more fragrances and perfume oils I acquired the more commonality I found within them. 

My floor-to-ceiling shelves were packed with ‘niche’ perfumes from world-renowned houses, but nothing blew me away. So, there they sat behind the glass… paperweights with little use, save a select few. 

No matter how many fragrances I picked up past the anticipation of the first spray, nothing satisfied me. All the fragrances now just seemed… generic. But I kept looking; searching…

Nothing was quite it. 

There are fleeting intrigues here and there and the occasional new molecules isolated by the F&F giants that trend through all the names of the mainstream, but perfumery has lost its prestige, and its art. 

Independent artists are treated as rogues, banned from exhibiting our compositions at physical public venues until we conform to their so called ‘guidelines’ – regulations that conveniently require inferior aromatics be used of which they hold a monopoly on trade. 

Masstige has taken over and watered down the once great art so everyone can win a trophy. 

The significance of aromatic oils, botanicals, and the alchemy of time have vanished from the art. They’ve been replaced by market research and instant molecules that stimulate the mind in an attempt to mimic authenticity – and which come at a fraction of the price.

But they’re a fraction of the natural complex represented and give you a fraction of the satisfaction; a degree of satisfaction only imparted by authentic whole aromatics. 

I’ve spent two decades making oud oil, the king of aromatics, and developing my atelier so I could produce olfactory art that would change the world, one connoisseur at a time. 

My obsession with producing the most opulent ouds regardless of costs eventually earned me a reputation within the oud world…

Then in 2020 Sultan Qaboos, the Sultan of Oman, passed away leaving behind the greatest aromatic collection of all time. 

His heirs then came to the only other person they knew that had the same obsession with quality aromatics, and who also had a history with the Sultan’s collection. 

I jumped at the opportunity when they offered and plunged headfirst into the treasures, selecting through dozens of bottles and curating only the best from the collection. Dozens of bottles were left behind, deemed unfit for the vision I had for my SQ collection… 

Of course I had to liquidate vast amounts of assets to procure it, and what wasn’t covered I’ll be paying off for the next decade or two, but it was a once in a lifetime opportunity that has allowed me to produce olfactory compositions that were not meant to exist – fragrances from a different era. 

From an era before any designer or niche perfume houses existed or synthetics took over. An era when alchemists were court-appointed and used real, authentic aromatics, literally only fit for a King. 

This opportunity has ushered in a contemporary golden age of perfumery, and I’m sharing it with you as we speak. 

“If you have smelled and sampled, and you are disenchanted by your, you know, designer, niche and indie fragrances, and you want to experience something that is on a completely different wavelength, this is a good place to start, and a good place to finish.” 

– Steven, Redolessence Fragrance Review

“It’s been a long time since a new release gave me a frisson of instant joy, longer still since one moved me to write reams of pages upon first sniff.

Ensar Oud‘s newest fragrance, EO No 2 parfum, did precisely that. Within moments of spraying, I rushed to dig up a yellow legal pad, my head filled with the story of what the fragrance conjured up, so real that I practically saw the sentences in my head, saw the visions of what the notes evoked.

It was a moment of pure olfactory delight, something which has been all too rare for me lately.”

– Kafkaesque Fragrance Blog 

Millions of dollars, and over two decades of blood, sweat, and tears have been poured into this pursuit. And I never settle for mediocre.

Artisanal oud in its very essence is limited. Only a small percentage of the infected trees can actually be used to produce oud oil. (Read more about development and process here.) 

I’ve acquired and sorted through the various grades of quality to utilize the absolute best agarwood. I’ve implemented unique parameters and on-the-ground quality control measures to ensure only a liquid more valuable than gold oozes from my condensers.

Sometimes, an entire production run, with months of preparation and two straight months of distillation, only yields 50 grams of oil – “micro batches” which are the most collectible ouds from EO.

Some of these micro batches are shared on the website, others disappear into a VIP collector’s vault before anyone else even knows about them. 

I’ve also been aging and maturing select batches of oud, waiting for the right time to pop them open and celebrate their aromatic complexity with you. 

These are olfactory relics. Echoes of a time when ornate centennial agarwood trees populated the now depleted jungles of the Far East.  

Some of the aromatics I procured from the late Sultan’s treasury are purported to date back hundreds of years.

Ouds of this caliber are another secret to my compositions. 

Paired with our authentic exalting fixatives, these compositions can literally move a grown woman to tears and give others a “frisson of instant joy.” – Memorable, to say the least. 

These compositions are my heritage. 

Fair warning:

Because my ouds are artisanal distillations, none of the wild ouds can be reproduced exactly, and so each batch of oud oil is a limited edition. 

So, too, with each fragrance composition. An entire subculture of “OG hunters” has arisen over the years. Due to harvest variation, subsequent batches of EO fragrances may vary slightly. Some feature select ouds or precious florals (eg. blue lotus, frangipani, or vintage rose extracts), which is why many want the first editions of my works.

What you have access to right now are the “OGs” of the future; the very iterations collectors will be pursuing in a few years. And you can get them now. 

We produce extremely limited batches of perfume, sometimes with as few as 10 bottles (sequentially numbered) which are highly coveted.

The limited editions are even more highly valued and may be found to appreciate as unique art does. 

But be aware that aggressive legislation and regulations are on the rise and constantly changing. Fragrance conglomerates are constantly lobbying to control the trade of all aromatics, and ban what they can’t control. So, the opportunity to experience genuine musk and ambergris and other authentic ingredients within EO perfumes is limited.

We remain global nomads, and will do so for as long as possible to continue providing you these rare treasures. Yet, we can’t help but see how the grip on global trade tightens, and that the end to this opportunity is imminent.

Now may be your only chance to own a piece of perfume history like this.

Explore our compositions and curate the crown jewels of your collection before they fade into history and become legends many talk about, some reminisce over, and very few possess right within reach, displayed proudly in their armoire.

  

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