Jun
If your love of oud stems from your appreciation of the artistic pull of this sublime aromatic, surely you cannot expect to find premium agarwood oil – that unearthly elixir admixed with the sweat, blood and tears of the artisan – at a bargain. A ‘bargain’ work of art remains, at the end of the day, a fake.
True art often gets sold only to the highest bidder, and is never bought secondhand or ‘at a discount.’ It is never found at a department store or an outlet. Rarely is it found in galleries. Most often, you need to visit a museum or an auction house in order to find it. And the minute you start bargaining, you’ve left the auction house and museum and entered the marketplace.
There is a huge difference between something that gets produced in order to get sold, and something that gets produced in order to be kept. ‘Financial viability’ is the last thing to be considered when a true work of art is to be produced.
Had we counted our cash to begin with and set out to produce the most sellable and affordable product, the only thing you could expect when reselling it is to take a hit on your investment. That’s because products get sold at a markdown when they exchange hands. Works of art get sold at a profit. That is the core difference between what you get from Ensar Oud and what you find elsewhere.
Had we busied ourselves with numbers and figures, not one single oud oil would have graced our collection of world-renowned agarwood oils. No Borneo 3000, no Oud Royale, no Kyara Koutan would come into being; no Kyara Ketone, no Nha Trang LTD, no White Kinam.
