No 3: Rugosa

Price range: $399 through $1,999

There was one aromatic that would easily have been my…

Description

This edition of No 3 would have been the OG – if I could have made it at the time.

As many iterations as I made leading up to the creation of EO 3, there was one aromatic that would easily have been my first choice to feature as the star in my signature EO rose perfume. It would have been a no-brainer. It’s the most unique rose I know of, and it turns into magic when combined with the right oud. 

But all the reasons that make it so precious meant that it wasn’t an option. At that point, I hadn’t had access to Japanese rose for a couple of years already. No matter how much I would have loved to make it the star of the show, I couldn’t. 

Now, as you may know, we recently had a special batch of rosa rugosa made specially for us. It would not have existed otherwise. And so the first thing that had to happen was for it to work its magic into this EO 3.

From black pepper to mandarin to nutmeg and rosewood, there’s a sweet-spicy chord that’s practically unrecognizable by itself but is interwoven into fat layers of oud and a fusion of Japanese rose otto and absolute to add a delectable new dimension to the profile.

But you’ll not only enjoy what may be the most crystalline rose in the world, but this edition also features nicely aged, wild-harvested Malaysian oud coupled with the oud of choice when you want to make a classic oud-rose mélange: Myitkyina. And in this case, sinking-grade caliber that’s been stowed away for almost half a century…

And since the quality oud and rose bring you to the doorstep of a timeless ghalia, there’s both musk and ambergris to turn No 3 into a full-fledged ghalia spray.

TOP
Coriander
Cardamom
Pineapple
Pear

HEART
Rosa Rugosa Otto
Rosa Rugosa Absolute

BASE
80s Myitkyina Oud
Wild, Aged Malaysian Oud
Aged Timor Sandalwood
Tibetan Musk
Ambergris

No. 3 isn’t a complicated fragrance. Complex, yes—the oud alone is layered enough to keep your nose guessing for hours—but it’s meant to simply be an elegant oud-rose perfume pampered with the rarest musk anybody can access. The kind of elegance only the choicest aromatics marinated together can produce; ones it’s been a joy and privilege to have access to and share with you today.

Featured Testimonials…

The original No. 3 Rugosa. A fragrance that, for those who experienced it, still stands as a refined, fresh, and quietly sophisticated take on the rose-oud genre.

Right from the first spray — you’re met with a burst of bright, juicy pear and pineapple, lifted by warm coriander and cardamom. The effect is sparkling and slightly citrusy without veering into syrupy territory.

Then comes the Rosa Rugosa — and oh, what a rose it is. Not jammy, not powdery — but rather airy, fresh, with a silky cashmere-like texture. It reminds some of Sultan Red Rose, but with fewer green undertones and a touch more fruity softness.
 
The heart continues to celebrate that beautiful Rugosa rose, now paired with a soft veil of Tibetan musk and a whisper of tea-like nuances 🍵. It remains fresh, almost transparent in character, light on the animalics, but grounded enough to give it presence.
 
The rose here isn’t cloying — it feels like walking through a rose garden after a rain shower, drops still clinging to the petals, with the faintest breeze carrying hints of spice and distant oud trees.
The ambergris is more pronounced in this original version 🌊 — salty, marine, and ethereal, while Timor sandalwood adds a gentle creaminess. It dries down to a serene, slightly musky, woody-floral skin scent with echoes of its earlier brightness.
 
All-year appropriate, clean, and quietly seductive. A rose and oud pairing for those who usually avoid rose perfumes.
—Thomas W / Germany
I have smelled real Japanese roses only when I was a kid. I can’t remember anything.
 
EO3 Rosa Rugosa is the EO3 OG with japanese rose replacing the taif rose.
 
It has something common with Sultan’s Red Rose. Maybe the other ingredients.
 
Who knows?
 
SRR was the first perfume I bought from Ensar. It raised my standards very high. Always apreciating the rose cloud of EO3.
—Alex G / Romania
Two sprays on wrist, it won’t leave a stain.
 
First impressions, I’m greeted by a delightful, sweet, and jammy rose that’s front and centre. There’s no hint of animalic or musky notes at the start.
 
The smell reminds me of Sultan Red Rose, it is sweeter with fewer green undertones. I’m really enjoying this scent!
—Paul S / Singapore

I’ll start by saying I’m usually not the biggest fan of rose centred fragrances but this fragrance has been thinking twice..

Opens up with a bright fruity (slightly citrus) like nuance in the beginning. The rose is prevalent helping balance the fruity-ness. This isn’t a jammy sickly sweet rose, this almost has a soft feel akin to cashmere or velvet. I don’t find it to be animalic but the use of musk grounds the composition. The fragrance feels complex in structure (on a technical level) but easy to wear.

Overall this is a nice take on rose and musk that has an overall lighter uplifting feel.

I’m still on the fence on how I feel about rose centred fragrances but.. no 3 rugosa does have me thinking differently now…  .

—Sam G / USA
I‘m a big fan of the OG so when I saw the new version I immediately had to get it. I tested & compared both the new Rugosa & the OG (sample seen left) side by side for 3 days now because I really wanted to take my time & properly analyze.
 
Here’s my thoughts : OG : Fresh & fruity mandarin at the top, but immediately with soft musk & a bright, fresh rose behind it, not sweet at all. Rugosa : Starts sweeter & more animalic with the new rose-musk combo. The bright citrusy facets of the taif & mandarin from the OG are missing here.
 
The new rose IS fruity, but not fresh & instead in a more jammy-sweet way now. The musk, instead of just being soft & creamy as in the OG, has become animalic here. The rose, the musk & the spices as well, they all have gotten much richer & intense now.
 
While the OG was more introverted, simple & elegantly blended, this one goes more the oriental & loud route. The fruity sweetness of the rose stays until the very end, much stronger & longer lasting than the Taif in the OG.
 
One scientific reason for this could be that the citrusy compounds inside of a Taif oil are, just like citrus fruits, faster to evaporate than it‘s sweeter & denser rose variants.
 
This would explain why with the OG in the drydown you barely smell any rose, but instead salty ambergris & leathery-woody oud. Both get creamier as the drydown settles & resemble each other more, when the intense fruity sweetness & animalic musk of the newer Rugosa version start to decrease.
 
The ouds in both versions really aren‘t the main player, just a bit balsamic & leathery. Salty ambergris is more present in the OG. On all 3 days, I could smell the new version much stronger & longer. It’s just much richer & a bit more complex, and it’s all possibly because of the higher potency (& dosage ?) of the ingredients used.
 
I won‘t put any above the other here because they both have their own individual fields where they shine & are clearly different. Everyone should decide for themselves what they prioritize & prefer more.
 
Is it the much more present, sweet & oriental rose with better performance in the new Rugosa version ? Or is it the much fresher & lighter vibe in the OG with more focus on ambergris & oud in the base ? YOU decide what you prefer !
 
Me personally, I‘m just… I‘m Batman.
—Schoeib K / Afghanistan
So far no3 rugosa is a very beautiful rose, although is a different Rose in comparison with OG.
 
More fruity, more jammy, more tea like nuances. The pear note uptop is noticeable. Clean ouds and subtle muskiness, the color of the plaque is a good representation of how the rose feels. Goes more in the style of the latest SRR, still.. very fresh. Needs further testing to see how it drysdown.
 
…so far, beautiful to wear, all year scent.!
—Sherling S / Dominican Republic
I know the other EO roses get all the love, but No3 Rugosa deserves its flowers too. It’s a perfect blend of the classic rose/oud combo done to perfection. Amazing scent and perfect for this December weather!
—Stephon D / USA
…I am absolutely enjoying No3 Rugosa! The slightly more sweet and fruity Rugosa rose works beautifully with the Tibetan musk, while the sandalwood and slight touch of Malaysian oud rounds everything up nicely. The rose is more present throughout the whole time and the overall performance is just as great as OG No3.
 
It‘s a matter of taste, if someone prefers the more citrusy Taif over the Japanese rose, but for me the composition itself works out better now. It may be not the rose itself that made the difference, but the overall adjustments of the composition.
 
The strong musks in combination with spices, the rather dark burmese oud and citrusy Taifi in OG No3 always had such a sour-sweatyness when it started drying down, while i feel that No3 Rugosa is a bit smoother and more rose heavy, but still has that absolutely addictive and creamy-pheromonal muskiness. My relationship with OG No3 was rather a toxic on-off-love-hate-thing with a lot of up’s and down‘s and ended in us breaking up, just before No3 Rugosa was released.
 
My life with No3 Rugosa on the other hand has been really harmonious and flawless, it‘s an beautiful and dense rose-musk flagship.
—Patrick / Germany
This isn’t just a perfume, it’s an experience. From the very first spray, it wraps you in an aura of timeless elegance. The rose is unlike anything, It’s crystalline, pure, yet deeply luxurious. As the hours pass, the richness of aged oud and a whisper of musk create a warmth that feels both regal and intimate.
 
Initially before wearing, i thought it may be similar to EO3, but it’s very different. No. 3 Rugosa isn’t loud, it’s a quiet statement of sophistication. Every moment wearing it feels like stepping into a world of refinement and rare beauty.
 
Absolutely beautiful and not to be missed article. Real treat for rose lovers. …it’s a blind buy but good decision. Cashback time. 😁
 
True to its roots in traditional perfumery, No. 3 takes on a ghalia-like quality, with musk and ambergris bringing an opulent, almost meditative depth. This transformation makes the fragrance not just wearable but an experience, a sensory journey through time and tradition.
—Syed S / Pakistan

Reviews of Previous Editions…

Got my EO3 today as well. Still gathering my impressions. It’s close to SRR (Sultan Red Rose) but more sparkling and in the beginning almost citrusy. Undoubtedly one of the crown jewels in my collection.

—Bruno / Austria

EO N°3: Rugosa opens with a rich blend of warm amber, Burmese oud, and Chinese oud, immediately drawing you in with its complexity.

Soon, the stunning Taif rose takes center stage, accompanied by the delicate touch of even more rose. The trio of musk—Tibetan, Tonkin, and Mongolian—brings a clean, smooth depth, with no animalic edge, gently wrapping around the floral notes like a second skin.

Hints of mandarin and black pepper add a zesty, spicy kick, while muskat and rosewood introduce a warm, grounding base.

As the fragrance evolves, the Taif rose gradually softens, making way for the deep, woody richness of Vietnamese and Burmese oud, creating a truly luxurious finish. Bright, clean, and deeply sophisticated, EO N°3: Rugosa is a shining example of a Taif rose fragrance that will captivate you at every stage.

For me personally, it’s even better than the normal NO3.

—Thomas W / Germany

This is Truly amazing, it’s hard to keep your nose away from my hand! Highly intoxicating! It’s blowing my mind!

—Travis H. / USA
EO3: Rose, Musk & Oud Perfume

EO3 made such an enormous though simple impression on me. It’s the same heart-stirring emotion that gardening gives me, or caring for my cat… it’s the puerile manifestation of love that makes me giggle.

The balance of beauty and playfulness is what attracts me so intensely to this fragrance. The opening is so incredibly fresh and bright it captures the headspace of the most opulent rose imaginable. It comes across citrusy and ripe, though I hardly detect sweetness, but lightly balsamic and almost tangy notes instead.

There’s not a heavy vibe about it, even in the late stages of development, the ambergris seems to lift and brighten the oud and base accords. I’ve also noticed the silage of this fragrance projects so much more musk than I get smelling it directly. This really adds to the charm of the composition—to get to experience it all again when you retrace your steps! Magnificent!

Mitchell S. • USA

Original Facebook Post

I’m wearing SRR (Sultan Red Rose) today and wore EO3 on Saturday and I’m still debating which I like more. The rose is so different in both… love the non-powdery approach of EO3 though.

—Carlos I.

Okay so I try to put in words, what I got so far. If this perfume is anything NOT, then it’s sharp, green or edgy. It’s the smoothest, freshest, most jammy rose I have ever smelled. Every drop of bitterness seems to be pulled out of it to make it as pure as possible. The „trifecta of musk“ as EO called it in his mail is adding the creaminess. It’s not as animalic as I thought it would be. More like the musk-part in „NFU“ Sweet, creamy and slightly sparkling. The Taifi has these citrusy, slightly mentholated nuances, which perfectly balance out the sweetness of the composition and the Oud adds a fine woody quality deep in the base.

It’s literally the most luxurious smell I have ever smelled. Everything ends here. There is no above. I found my grail.

— Marvin / Germany

It’s amazing. I’m going to wear it again tomorrow. I needed to work today, so I wore something less distracting to me. All I could do yesterday is sit and absorb the bubble of fragrance around me.

—David Y. / USA

My first impressions of EO3 as many are asking: It’s so wonderful! You get all the beautiful aspects of the most elegant rose and the lemon Adam wrote, it’s truly there. To my nose, there’s a lime like feel behind the rose which is very reminiscent of a sweet lemon tart. The musky rose is so silky smooth. Definitely a crowd pleasing perfume. I haven’t done a full wearing as I’m already wearing something today. But I could not take my nose away from where I applied EO3. Adam did not exaggerate when he said this could easily be a $1500 perfume.

— Hamza / Denmark

“Feels like I had been waiting to type the words #EO3 for years. This one completes the trio, and very early thoughts are positive. Very jammy and citrusy rose top with ambergris and a heavy dose of musk. Some oud in the background, albeit not much right now…”

carlitoismael  • USA

Original Instagram Post

I finally got to experience a rose I have never thought that I would smell in my lifetime. It is like your smelling the petals rather than the green stems or leaves. Pure and rich, with the musk being present throughout. I find a citrus dancing with the sweet rose petals but cant figure which ingredient it is. The oud is present when you first spray it, after an hour I get a lot of rose and musk overall. I still need to spend some time with this elegant but fierce piece of art. Thank you brother Ensar Oud.

—Ali / Canada

I am about one hour into my first wearing of EO3 and I think it’s excellent. Ethereal, but very present. Beautiful musk and tart rose with something slightly leathery in the background. I am guessing that’s the oud. Worthy of the EO3 name.

—Joe / USA

Just got mine: love at first sniff.

—François / Canada

The best rose that I’ve ever smelled. Pure art in a bottle. I’m really glad that I could get this fragrance for my collection; every time I spray it it feels so good. The smell and the projection of this one is so powerful.

I haven’t been a big fan of rose fragrances until I’ve tried this one and it changed my mind on completely. Everything in this fragrance is so well balanced and it keeps getting me compliments over compliments. The musk, the Taifi, the ambergris, the oud and all the other good ingredients that went into this masterpiece are a 100% olfactory satisfaction.

—Chris / Germany

I’ve only spent 3 days with EO No.3 and the Legends sampler. And I’ve become regretful to have spent the past 3 years lost in the rabbit hole of fragcom, and all that comes with it. I loved my fragrances, because they were all I’ve known was possible. Now that I’ve discovered Artisanal Oud my beliefs were catapulted with the sheer bliss. I’m thankful to Allah, to have created you.

– @jad_aka_nightwing (Instagram)

Amazing…. I’m at a loss for words at the moment. For now I’ll leave it at amazing. I’ll come up with something more eloquent tomorrow, but wow! Ensar you are a genius brother, thank you for your art, vision and your passion.

—David Y. / USA

The Taif is such an incredible note in this composition it’s one of the smoothest blends yet.

—Ryan L. / Canada

EO3: A Rose Oud Fougere

I’ve read some impressions of EO3 regarding it as a simple composition. I could easily be wrong but I don’t think this is the case. It is in fact very complex, but the impression of simplicity is a testament to the brilliance of its formulation.

EO3 seems simple because its ingredients form a fougere accord, which is a traditional French perfume type dating back to the late 19th century in Fougere Royale by Paul Parquet, part owner of Houbigant. Fougere means “fern-like” and is still one of the most popular types of men’s fragrances. It was the first perfume to use coumarin, which is a synthetic, but this can be substituted with tonka bean. Some traditional ingredients that go into a fougere that give it that soapy barbershop vibe are labdanum, tonka or coumarin, lavender, bergamote, oakmoss, vetiver, geranium. For EO3 I believe some of the notes are tonka, vanilla, coffee, cocoa, cardamon, cinnamon, frankincense, bergamote, yuzu, oakmoss, lavender, vetiver, and labdanum…. so not exactly a simple composition!

An accord can come off as simple because it’s very difficult to perceive its building blocks, another example of this is “powdery”, which is in fact a classic fragrance made up of several ingredients but for most these ingredients are not able to be recognized. The base ingredients in baby powder are vanilla, ylang, rosewood, geranium, lavender, jasmine, and maybe some others. These are easily recognizable on their own but when combined into an accord they meld into one.

For a comparison to popular fragrances I’ve sampled or owned in the past, EO3 is most similar to the original formulations of Lyric Man and Homage Attar by Amouage. Although the quality of EO3 easily surpasses these classics, never mind the far inferior current versions, hopefully this gives a reference for the kind of fragrance EO3 is.

The rose and oud used in EO3 are incredible, as you’d expect. The Taif rose is very recognizable and together with musk makes the perfume very diffusive and it has exceptional projection and silage for a natural perfume. Musk and ambergris are more of an enhancement to this composition rather than main players but their presence is obvious. The musk is very clear and wispy, making for something closer to a clean skin scent rather than anything more animalic. From what I’ve experienced so far this is likely Tonkin musk which is very old and has lost a lot of its secondary notes, leaving a very pure experience of musk without elaboration.

Finally, it’s difficult to convey the quality of both the ingredients and the composition itself. Both are exceptional. I don’t even know how you can put a value on something like this, as it’s very unique. It makes what many consider high-end fragrances seem like dollar-store synthetics. Like EO1 and EO2, it has a familiar backbone yet its execution is unique, using top notes such as yuzu, and the quality of the composition transcends its exceptional ingredients in the way the best fragrances do — it’s more than the sum of its parts. EO3 is one of the best fragrances I’ve ever experienced and one of the very few I know is a 5-star fragrance without having to own it and use it for an extended period of time. It’s hard to come up with enough superlatives.

—David C. / USA

EO3 is so good that I felt compelled to respond to this email with my thoughts as requested and also just to compliment you guys in general on this release. Nice work and thank you. My thoughts on the fragrance:

First, to describe the scent bubble I get from one spray to the chest in one word:

“ethereal.” def. 2. heavenly or spiritual.
“ethereal, otherworldly visions”

The rose, musk, and oud are each defined and present, but the scent profile has a delicate character. No bells and whistles or heavy-handedness. This is not a knock on performance. I took down these thoughts twelve hours after applying one spray of EO3, and the fragrance is still there and noticeable. Longevity is great and the way the composition floats off the skin in thin, silky layers for hours really works for me here.

The smell:

The taif rose is exquisite. The perfect lemony taif profile rendered in high definition. The best taif rose I have smelled. Perhaps because the accompanying components of the composition are used so deftly; not in competition with the rose, but rather the perfect compliments. If taif rose is the pinnacle of roses, this is the pinnacle of taif roses. The pinnacle of the pinnacle.

The musk cocktail used here is sensual. This fragrance is surely perfectly unisex, but the sensuality of the musk melds with my chemistry in a way that makes me perceive it as having a masculine edge. It is more about the magnetism the musk lends to the composition than anything traditionally masculine. I pick up a leathery nuance right away that I attribute to the oud used here. It is present throughout and combines with the musk to present a feral undertone that stands in perfect juxtaposition to the beautiful and delicate taif rose.

I keep coming back to EO because of the quality of the ingredients used in their compositions. The quality of the rose, musk, and oud in EO3 is on another level of course, but this is one of the first EO releases where the composition is so good it somehow manages to outshine the incredible ingredients.

—Joseph C. / USA

As my fragrance journey continues, I find that the types of fragrances I longed for have appeared in my collection over time. EO No 3 ticks off a type of fragrance I’ve desired since the very beginning: a rose based fragrance that approaches an almost soliflore status.

As soon as you hold down the atomizer, you feel the Taif Rose bursting out like a certain mascot kicking down a wall. It is unapologetically fresh, with an unmistakable citrus feel that you can find in some of the finest rose oils, but not to this degree. If you can imagine squeezing out rose oil from a thick petal in the same way the juice of a mandarin segment sprays out when you bite into it, that’s how I can best describe this element. The almost Ruh Gulab type spiciness feels too hot to be pepper yet too cool to be cardamom.

As the fragrance dries down, the signature luscious texture of the Taif Rose becomes more apparent. The sweetness which was too faint to acknowledge in the opening is now too good not to praise. Think of simple syrup with a dash of rosewater. The rose is more delicate and powdery compared to the punchy opening. I can’t help but notice something in the background is making this fragrance more diffusive than any Rose I have experienced. Hints of mind-numbing Mongolian Musk, tart Tonkin Musk, and truffle-like Tibetan Musk are what cause the rosaceous aspect of this fragrance to emanate. What is more understated is the ambergris, which balances these different flavours with its saltiness. The Malaysian Oud is even more discreet, providing an oriental woodiness along with the sensation of oil that has been used to temper spices.

There are fragrances in my collection that have a lot more depth and a lot more to write about. Furthermore, there are fragrances in my collection that have identical ingredients but still have more depth. It is the simplicity of this fragrance which captivates me though. While we are spoiled for choice when it comes to oud-rose fragrances, I always wanted a fragrance which was not a combo, bouquet, melange, or parfait—something where rose is the main character, narrator, director, and composer. Something which I feel confident doing one, two, three, maybe even ten sprays without thinking twice about, while knowing it will last more than 10 hours on my skin if I just do one. A rose fragrance that I don’t have to dress up to wear, but makes me feel dressed up when I wear it. This is the rose cologne that I had spent too long dreaming about.

—Sohail D. / New Zealand

EO No.3 is most certainly juicier and brighter – I would say borderline sparkling/effervescent. As with all of Ensar’s works, it seems as though there is always a tingling sensation of some sort that accompanies the act of smelling the fragrance itself and this sensation only ever adds to the overall experience.

EO No. 3 is no different – the sparkling sensation that I experience adds a certain vibrancy to the rose. With that being said, there have been a few fragrances where this sensation was almost entirely in service of the base notes to add to their overall depth, but, in this case, the sparkling carbonated tingling just brings out the heart and top notes so much, making them seem cleaner and yet also more complete.

Keep them coming!

—RLSE / USA

Received EO 3 and I am speechless – this is on the Rose-Oud Throne. It has so many layers of rose – like a kaleidoscope of roses and the burst of musk – like the gardens in Al-Andalus.

—Muhammad S. / Germany

Rosey – Sparkling – Cutting – Bittersweet – Mind Numbing – Meditative – Truly Beautiful – Black Tie Event

—Travis H / USA

Pulled this one out Today and I almost forgot how good it is. A scent that I always pictured a sultans palace would smell like , with the finest roses and oud blended together. A scent when I first sniffed it’s as if I already knew or smelled before. Nostalgic.

—Anas A / USA

What a beauty. No need to look for other Dominant rose perfumes, for a good while at least.

—Sherling S / Dominican Republic

EO3 definitely is in the running for best perfume of all time for me. Its so damn good.

—Alex V. / USA

Citrus-y, sweet, and slightly-spicy red roses. One of the best rose parfum’s I’ve sniffed in my life. Beauty is an understatement for this, red roses drenched in musk, sweet, and seductive; what more can you ask for? One sniff of this truly gets stuck in your mind, and it’s unforgettable. Once it’s gone, it’ll stay in my mind forever, and I’ll remember what a beauty it was. Unless I grab myself a full bottle and treasure it, of course.

—Rezwan G. / Canada

What a rose this is!

Smell of good-ol’-times from the past, best vintage Taif rose, smooth, elegant, regal…

—Florent F / USA

Got my EO3 today as well. Still gathering my impressions. It’s close to SRR (Sultan Red Rose) but more sparkling and in the beginning almost citrusy. Undoubtedly one of the crown jewels in my collection.

Mitchell S. • USA
[/ux_text] [/col_inner] [testimonial_inner name=”—Carlos I.” stars=”0″] [/testimonial_inner]

—Bruno / Austria

Received EO 3 and I am speechless – this is on the Rose-Oud Throne. It has so many layers of rose – like a kaleidoscope of roses and the burst of musk – like the gardens in Al-Andalus.

—Muhammad S. / Germany

I have now tried out Eo No. 3 and in its honor have generated an image depicting what I envision when I smell it using AI image generators:I like this result the most of all, as it really conveys the level of royalty that comes with this scent.

—Irvin

EO3 is an insanely beautiful rose/oud scent, supported by musk, ambergris and fruits. The smell coming off of my hand today is rich and opulent, yet simultaneously sparkling and playful. Imagine a few dozen Ta’ifi roses wrapped in thick red velvet, drizzled in mandarin orange juice and gorgeous Burmese agarwood oil. It’s potent, diffusive, and tenacious. I go back and forth between EO3 and Sultan Red Rose for my favorite rose perfume of all time.

—Nathan P / USA
No 3: Rugosa
No 3: Rugosa
Price range: $399 through $1,999