A cocktail of spiced plums, tangy nectarines, and ginger-infused black tea awaits you. As the hours glide by, you’ll notice the effulgent syrupy guava heart notes mesh into a dark honey-like sweet aroma, leaving you with a breezy, zesty olfactory delight.

But picture all of this with a musky primal thump.

Naga Kubra’s aroma is maple syrup thick. Quiet, saffron-sandalwood warm top notes imbued with crassnan green fuse into an unusually woody heart. A dry cedar-like woodiness that gives the driest of Borneos a run for their money — but with a spicey rooibos wildflower fusion no Borneo can ever hope to possess.

You’ve heard how cheap oud doesn’t pack the same punch or lacks the soul of more ‘expensive’ ouds.

Of course, that’s mostly true. Distilling more mature agarwood with higher resin density gives you a different breed of oud compared to the saplings ‘cheap-ouds are made from.

Plus, I’m sure you’ve noticed that the more affordable ouds tend to be Thai. Again, there are good reasons for that.

But what you rarely see is where these worlds meet; where quality artisanal oud joins affordable.

There’s a lot of confusion about what makes a good Hindi good. For centuries, Indian oud = fermented funk. That’s all good and well, but for many, the fermentation period gets confused for quality agallocha.

Worse than that, oud as a whole gets tainted by this perverted perception. If it’s not funky – stinky, even – it’s not oud. I’ve shown the most beautiful Borneos and the cleanest Silanis to those who grew up indoctrinated by the School of Soak, only to be told that these aren’t pure…… or that they aren’t even oud!

Naga Kubra renegades against not just the funk delusion, but also the price deception.

Instead of soak notes, you get a zoomed-in whiff of what happens when resinous agallocha throbs with crassna’s floral pulse. And the scentscape is surprisingly soft. Exceptionally woody, with lusty undertones of musk spiked with black pepper, yet a far cry from the cheesy onslaught we’ve been taught makes Indian oud.

You can hardly produce a beginners-level artisanal Hindi distillation that’s fully wild at this price. (It will barely cover production costs alone.)

Yet… whip out any old-school Kalakassi-like Hindi Kambodi you have and take a swipe of it next to Naga Kubra and smell the difference — you smell any?

The skill of oud distillation, like agarwood, takes years to mature. We’ve tried to duplicate what we’ve learned and achieved with organic oud over the past decade, and combine that expertise with what goes into distilling wild oud.

Naga Kubra is the result.

To capture a scent as rich as this, you can’t just use any wild harvest either. Naga Kubra contains batches of massive Nagaland agallocha and wild Cambodian crassna, which…… take another sniff…… is probably what confuses your nose into thinking, rightfully so, that we made a typo with the price.

The secret is simple: PR. Consider these wild batches our gift to you. Gratis. Oud that should — elsewhere does — cost more. Way more.

As we did with Aroha Kyaku and Kam Kyoryo (the fragrance of both these ouds hits way above their price), we added exceptional wild harvests to the distillation to raise the integrity of the scent head and shoulders above its price tag.

Simple: Go back to your two swipes, and it’s clear that Naga Kubra bats in the same league as ouds triple, often quadruple, its price.

Of course, subsidizing rare harvests for the sake of making a PR statement is not something anybody can keep doing. We do it for the same reason we did it the first time:

There’s a lot of talk, confusion and misdirection peculiar to the world of traditional ‘Hindi’ oud. With such a long history, it can’t but be so. Naga Kubra merely has something to say — and says it loud, without a shred of soak to back up its claim.

Anybody who hasn’t plunged into the primal ooze of Indian oud or been pulled in by its meditative otherworldliness, Naga Kubra is a one-way ticket to this cherished abode…… for a third of the price.

So, etch out a corner in your collection for Naga Kubra and don’t be surprised when it ends up as your go-to Hindi.