Juhi

Perfumers single out jasmine auriculatum as one of the most prized aromatics you can use in a perfume.

It’s an incredibly rich fragrance, which I believe even most lovers of jasmine haven’t tried. If you love jasmine, or any floral extracts, this beauty might easily be the finest aromas you’d get to feast your nose on.

Don’t expect a ‘light’ fragrance. Juhi absolute smells denser, even darker toned than many other varieties. The tops notes aren’t as honey sweet as, say, Egyptian jasmine, or as bright as other grandiflorums, and can smell even redder than the reddest sambac.

If you enjoy layering oud with precious florals or making blends after hours, juhi is among the most versatile aromatics at a perfumer’s disposal. More than that, it’s simply one of the most beautiful standalone swipes you can wear.